It is easy to explore a space that is well outside the status quo. Over time new ideas compound creating a universe of thought deserving new names and new practices. Soon the newness alone separates those with problems from those with solutions. Overcome this by bringing small but useful cross-sections of new into the problem holder's world.
After months of study a few of us had gained considerable insight as to how Smalltalk could be useful outside of our computer research lab. Word got around. When ask by practitioners what we had learned, we instead ask what problem was to be solved. Then we would spend a day working on that problem together until a prototype emerged which provided jointly held artifacts and experiences that formed the basis of ongoing conversation.