Metaphorical Names

A name provides a label for a whole complex of activities that comprise Whole Solutions. Create names that suggest activities within your field while making sufficient connection with Model Solutions that experience there will transfer casually.


We invited pattern enthusiasts to a workshop. We called it the Generative Pattern Workshop which challenged attendees to give some thought to generatively in language before attending.

We dubbed our practices Extreme Programming which alluded to the daring of extreme sports. This suggested that the practices we promoted were in fact possible even if they appeared alien at first glance.